Programmes
Bachelor of Arts (Hons) Graphic Design and Multimedia
Bachelor of Communication (Hons) Broadcasting
Bachelor of Communication (Hons) Chinese Studies (Part-Time)
Master of Arts (Chinese Studies)
Doctor of Philosophy (Chinese Studies)
Programmes Fees
Application for Admission
Final Year Project Guidelines
| Bachelor of Arts (Hons) Graphic Design and Multimedia
(KA7217)
Graphic designers are a vital component in the creative industries of advertising and design. The work of a graphic designer is integral to almost all aspects of business. The need for graphic designers is crucial in the development of brands, in the formulation of a company?s public image as well as in the overall strategic planning of any business. It is crucial for graphic designers to constantly upgrade their skills in the area of new technologies. This programme incorporates within the classroom key multimedia software and tools utilized in the industry. This is evident in the various components of multimedia design units in the course curriculum, such as Interactive Multimedia Design, Time Based Design and Digital Imaging. Graduates of this programme will have a strong theoretical foundation and be able to advance themselves to higher levels of study. They will also have the technical skills to ensure that they are well suited for the industry. A combination of these two factors will result in individuals who are well equipped to face today?s ever changing world.
Careers
Graduates can work as design executives, illustrators, desktop publishing specialists, graphic designers, packaging designers, web page designers, exhibition designers, set designers, multimedia designers, event production managers, corporate image designers, magazine or newspaper designers and stationery designers. This programme enables its graduates to be versatile and apply their knowledge and skills to a variety of fields including advertising, public relations, publishing, journalism, marketing, packaging and events management.
SUBJECTS
Year 1
Advertising Design I
Advertising Design II
Colour Studies
desktop Publishing
Digital Photography
Drawing I
Drawing II
Typography Setting
Visual Communication
Communicative English
English for Mass Communication
Sun Zi's Art of War and Business Strategies
Teambuilding and Leadership Thinking
Year 2
Animation
Corporate Identity Design
Creative Thinking and Idea Generation
Digital Imaging
History of Art and Design I
History of Art and Design II
Illustration
Interactive Multimedia I
Interactive multimedia II
Packaging Design
Time Based Media
Visual Design
Year 3
Advanced Animation
Art Law and Cyber Law
Digital Audio and Video
Industrial Training
Final Project
Electives
Introduction to Chinese Language I
Introduction to Chinese Language II
Introduction to Chinese Language III
introduction to Japanese
Introduction to Advertising
Principles of Marketing
Creative Strategy for Advertising
Introduction to Psychology
Advertising Copywriting
Introduction to Sociology
Media Planning
Public Speaking
Organizational Psychology
MQA Subjects
Bahasa Kebangsaan
Pengajian Malaysia
Pendidikan Moral/Pengajian Islam
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发表于 5-4-2009 12:01 PM
发表于 5-4-2009 01:37 PM
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