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发表于 13-6-2008 11:20 AM
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Sarawak’s first Cold Storage Supermarket to open today
KUCHING: Sarawak’s first Cold Storage Supermarket will officially open today, offering customers exceptional choices of both local and international fares.
Located in Green Heights Mall, Cold Storage, a home-grown brand, is popularly known as Fresh Food People by Malaysians.
This is because it has been meeting consumers’ demand for quality, freshness, variety as well as good value since its establishment 44 years ago.
The store is here to cater for the growing demand for premium food and groceries by Sarawakians.
Green Heights Mall will also officially open today.
Cold Storage Supermarket operations manager for Malaysia Charles van Coller said their specialty is to give customers a wide range of imported products which are not available locally.
“The opening of the store is in response to growing demand for a wide range of imported groceries and superior quality fresh produces such as fruits, vegetables and meats. Our goal is to exceed shoppers’ expectations every time they walk through the check-out counter,” he told reporters yesterday.
The store, occupying a retail space of 20,200 sq ft, offers the same attractive, comfortable and vibrant ambience that has become the trademark of Cold Storage supermarkets throughout the country.
Shoppers will find ample parking and friendly facilities such as the ‘travellators’ which take customers straight to the car park.
Charles said customers will find an international range of delicatessen, organic food, a wide range of cheese, spices, sauces, special cuts of meat, wine and dairy products items that are not available in other supermarkets in the city.
To ensure variety and freshness, Cold Storage also imports foodstuff from countries like France, Australia, New Zealand, Britain, Chile, the Netherlands, Hong Kong, Germany, Switzerland and United States.
“We even have a bakery section where most of our breads are baked. As we are also promoting healthy products, the section also sells non-sugar cakes. We also have a ready-to-eat department selling snacks, pizzas, sandwiches and many more,” he said.
Apart from these, the store has a Japanese sushi corner where sushi are made on site. Customers can, therefore, enjoy freshly made sushi.
Cold Storage is the anchor tenant at Green Heights Mall, a two-storey family and household concept suburban mall located in Green Heights, a well-established housing and commercial estate in the city.
To celebrate its debut in Kuching, the store is offering customers a range of products at a give-away prize of 10 sen each.
In addition, it will offer at special prices, a wide selection of cheese, homemade sausages (chicken, lamb and beef), imported fruits such as fragrant pears, Australian avocado, and vegetables (Australian brussels sprouts and USA red potatoes) snacks and biscuits.
On top of this, Cold Storage will give away RM10 voucher for purchases over RM100 in a single receipt.
Charles said they invested a total RM5.5 million to build the store.
“We believe that current crisis of people facing prices increase on many things including fuel will not affect our business because people still want to have a little bit of indulgence and the best way they can spoil themselves is with food.
“We are not going to increase our prices unless suppliers increase their prices,” he said.
新闻来源：The Borneo Post Online |
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发表于 11-6-2008 10:24 PM
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