你是人头猪脑吗？？？

Kitty_1978

explain the importance to strategic marketing of answering the question "who are our competitors?" and explain theory which can be deployed to help answer that question.

你的答案是？

realkingisme

没脑的人开的问题

Kitty_1978

没脑的人开的问题
realkingisme 发表于 28-11-2010 12:59 AM

不知哪里一个教授出得咯。。

891108

ans: refer to pro XXX.

pabitele

为什么这么说呢？

Kitty_1978

为什么这么说呢？
pabitele 发表于 28-11-2010 05:42 PM

你知道那答案吗？

qiqimon5566

explain the importance to strategic marketing of answering the question "who are our competitors?" a ...
Kitty_1978 发表于 27-11-2010 07:29 PM

In the theory of 4p, any companies that are taking the advantages of 4p is our competitors
Price, Product, Place, Promotion
For companies which are willing to provide better quality product product at a lower price, or moderate quality product at a lower price are most probably to be our competitors.
For some places such as rural location, customers are more used to buy products that come with moderate quality at a lower price instead of better quality at a higher price.
For customers, they are more used to buy the products which are having promotion such as discount, which let them gain more value at a lower price.
Therefore, strategic marketing is important for us to gain competitive strength such as selling better quality product at a lower price that suit the needs of different customers, and providing promotion for any unmarketable products.

kathy09

In the theory of 4p, any companies that are taking the advantages of 4p is our competitors
Pr ...
qiqimon5566 发表于 2-4-2011 05:46 PM

    这个答案 应该会会有分数吧

Kitty_1978

In the theory of 4p, any companies that are taking the advantages of 4p is our competitors
Pr ...
qiqimon5566 发表于 2-4-2011 05:46 PM

"In the theory of 4p, any companies that are taking the advantages of 4p is our competitors
Price, Product, Place, Promotion
For companies which are willing to provide better quality product product at a lower price, or moderate quality product at a lower price are most probably to be our competitors.
For some places such as rural location, customers are more used to buy products that come with moderate quality at a lower price instead of better quality at a higher price.
For customers, they are more used to buy the products which are having promotion such as discount, which let them gain more value at a lower price.
Therefore, strategic marketing is important for us to gain competitive strength such as selling better quality product at a lower price that suit the needs of different customers, and providing promotion for any unmarketable products"

4p do not indicate those kind of concept right? 4p are strategy that used to address to your targeted audience, isnt it? Competitor is not measured by such method, Kotler stated that, competitors are those firms that produce similiar products or substitutes products that served for the same targeted audience.


So... you have used the not really related theory... hehe

Kitty_1978

这个答案 应该会会有分数吧
kathy09 发表于 2-4-2011 09:31 PM

我不知道怎样给分。。。