迈克尔-乔丹起诉中国乔丹体育涉嫌侵权
2012年2月23日——美国篮球巨星迈克尔∙乔丹已经向中国一家法院提起诉讼，指控中国运动服饰生产商乔丹体育股份有限公司在未经授权的情况下使用其姓名。
 
迈克尔∙乔丹表示，“在我作为职业篮球运动员和从事商业活动的过程中，我为建立个人形象及品牌付出了巨大的努力，并为以我的名字和形象为标志的运动鞋和运动服品牌而深感自豪。
“当我了解到有其他企业未经我许可便利用我的中文名字、球衣号码23号、甚至试图利用我孩子的名字开展商业活动，我感到非常失望。我采取这一行动的目的是保护我所拥有的姓名权及品牌。
Jordan sues company for unauthorized use of his name
Posted Feb 22 2012 7:52PM
CHARLOTTE, N.C. (AP) -- Former NBA star and current Bobcats owner Michael Jordan filed suit in a Chinese court against Qiaodan Sports Company Limited, a sportswear and footwear manufacturer, for unauthorized use of his name.
n a statement released through his spokeswoman, Jordan says he's worked hard to establish his name and calls the issue "deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children."
Jordan says he's "This complaint is not about money, it's about principle and protecting my name."
The Chinese company has registered and uses the name "Qiaodan" -- the moniker Jordan has been known by in China since he gained widespread popularity in the mid-1980s.
http://www.nba.com/2012/news/02/22/jordan-lawsuit.ap/index.html?rss=true | 
发表于 23-2-2012 01:47 PM
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