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发表于 20-1-2009 11:57 AM
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Chapter 1 - Definition of Marketing, Journalism, Advertising and Public Relations
* Chapter 2 - IPRM, IPRA, PR News USA, IPR UK, Development, Issue Management, Lobbying, Investor Relations, Publicity, Definition of Press Agentry, Public Affairs, Public Informations.
* Chapter 1 - Public Relations Model by Gruning and Hunt
* Chapter 2 - Roles and Requirement for Success of public relations
* Chapter 4 - History origins - The evolutions of maturity [7 period]
* Chapter 11,12,13,14 - text book page 319 [four step process] 25m for this questions
* Week 5 - Deontology
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