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发表于 25-4-2008 11:48 AM
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Nokia’s largest store in M’sia opens at The Spring
Patrons and journalists seen at the opening of Nokia Store at The Spring after the launching in Kuching yesterday.
By Peter Sibon
KUCHING: Nokia launched its largest store in Malaysia with a total space area of 1,200 square feet which will also enable it to deliver an enhanced retail experience to customers in East Malaysia.
Nokia Malaysia Managing Director, Andrew Cheong said the new Nokia Store underlined its commitment to the East Malaysian market and to its customers here.
“Nokia Stores are now becoming centres where customers can discover new experiences as they become available and through this store, our customers here will enjoy the same privileges as those in KL,” Chong told members of the media at the launch of Nokia’s Store at The Spring here yesterday.
He said the new store at The Spring shared some of the signature features of Nokia’s Flagship stores in New York, Chicago and KL such as: product centre-pieces that allow customers to try the full range of Nokia mobile devices for themselves and the wide suite of experiences that they offer; complete showcase of Nokia’s portfolio of Nseries multimedia computers, business-enhanced Eseries devices, mobile phones and accessories under one roof with dynamic, original and distinctive spatial qualities.
The Nokia Store provides a whole spectrum of products and applications that enhance the usability of Nokia devices at the store. Products include music speakers, wireless keyboards, printers and personal computers, while applications include software for music, printing, gaming, presentation and mobile e-mail.
Additionally, the Nokia Store in Kuching also features an integrated Nokia Care services centre, providing consumers with the convenience of a one stop shop for all their Nokia needs.
“A large percentage of consumers’ purchase decision is made in-store, so through this store, users can determine which devices are best suited to their tastes and lifestyle and can make the correct purchase. We are providing users a retail experience where we want them to immerse themselves in the ‘touch and feel’ environment,” said Chong.
He said eight staff will manage the latest Nokia Store here with four of them providing services at the care centre.
“Our helpful staff are on hand to assist them every step of the way-whether they want to know how to browse the internet on their devices, how to sideload music, how to snap and wirelessly print an image or how to directly upload videos to their blogs without having to use the PC.
“Such experiences and more are possible today with Nokia devices, so our aim is to share all these opportunities with the users, will immediately feel the differences when they step into the new Nokia Store,” he said.
Chong said currently, Nokia is the top selling mobile phone in Malaysia and the world, capturing some 40 percent of the market share.
“With a simple-to-navigate setup, open doorways and low glare lighting, the store here provides a relaxed and satisfying customer experience.
“The high-tech display terminals and dedicated areas for imaging, multimedia, business and entry phones make it easy for customers to bring themselves up to date with the latest technologies and trends in the mobile industry. It really is all about sharing experiences,” he added.
Chong (left) and Albert Goh (right) showing the latest Nokia mobile phone models available at the Nokia Store at The Spring after the launching in Kuching yesterday. PHOTOS: TH LU
新闻来源：Eastern Times |
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发表于 24-4-2008 06:41 PM
  
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