Early History
The Sunrisesuccess story began in 1968 when the Company had its modest beginning asSunrise Sdn Bhd, developer of terraced houses, light industrial lots and shophouses in Klang. Soon imbued with an aspiration to build quality homes, themanagement in the 1980s redefined the Company’s business from a builder of shophouses in Klang to a “Developer of Lifestyles” in the Klang Valley.
Boldly embarking on its first condominiumproject, OG Heights, against the gloom of the mid-80s recession and amarketplace littered with abandoned housing projects, Sunrise carved out a reputation as aninnovator setting the benchmark for professionalism and commitment. OG Heightswas a landmark success, for within six months its first block was sold out.
Flagship Development – Sunrise Mont’KiaraIntegrated Global Village
Acquiring a land bank of 100 acres in strategic Bukit Kiara, Sunrisebegan developing its flagship Mont’Kiara global enclave in 1990 – a globalvillage that soon became one of Malaysia’sprime addresses housing a vibrant international community complete with qualityeducational institutions, commercial centres and amenities.
On 31 December 1993 it assumed its present name as Sunrise Berhad, andon 6 February 1996 it gained listing on the Main Board of Bursa Malaysia.
Since early 1997, Sunrise has been under theable stewardship of Chairman Tan Sri Dato Lee San Choon and Chief ExecutiveOfficer Dato’ Michael Yam who conceived the five-year New Millennium BusinessPlan, which envisioned geographical expansion overseas as well asdiversification into valued-added businesses beyond the Company’s establishedniche in condominium development. In December 2003, Sunrise achieved another significant milestonewith the entry of two prominent corporate personalities Mr Tong Kooi Ong andDato’Allan Lim and they were officially appointed the Executive Chairman andExecutive Deputy Chairman of Sunrise Berhad in May 2005.
Strategic Partnership
Sunrise’s strong brand name andgood track record have attracted much attention from various local andinternational institutions. Signalling international confidence in Sunrise is theinvolvement of reputable and well-known investors such as Australian propertygiant Multiplex, Corovest Offshore Ltd, London Stock Exchange-listed Britishproperty group Marylbone Warwick Balfour Group plc (MWB), the Maccon Group, NBSDevco, Citicorp and MCL land Ltd, a Singapore-listed property arm of giantJardine Cycle and Carriage Ltd.
Benchmarksof Quality
Sunrise’s greatest strengths are in propertymanagement and project & construction
services. The group has obtained anenviable four MS ISO certifications to date including MS ISO 9001: 2000certifications for Design and Development of Condominiums, Provision ofProperty and Maintenance Management Services, Provision of ConstructionManagement Services for Buildings and Related Infrastructure Works and MS ISO14001:1997 certification for Provision of Property Management and MaintenanceServices for Residential and Commercial Buildings.
In addition, Sunrise Berhad is top ratedby the Building & Construction Authority (BCA) of Singapore whichhas scored our projects using its Construction Quality Assessment System (CONQUAS)for architectural and external works. Under this assessment, all eight projectssubmitted for rating scored above Singapore’s national average.
Awards & Certifications
Sunrise’s success can be creditedlargely to the company’s relentless emphasis on quality in all aspects of itsbusiness, its focus on customer service, its value-added after-sales services,and its dedication to creating lifestyle excellence. This vision has bornefruit in high occupancies averaging 90% for all Sunrisecondominiums (where most residents are expatriates) and in the recognition andawards won by Sunriseand Sunrise Mont’Kiara Integrated Global Village projects:
1.No. 1 in Quality Attributes in The Edge Malaysia’s Top Ten PropertyDevelopers
Awards 2005, 2004 and 2003.
2.Thricewinners of Malaysia Property Award (formerly known as FIABCI Award ofDistinction) in 2005, 2001 & 1997 for Residential Development.
3.Listed as one of the Forbes’s Top 200 Best under a Billion publiccompanies in the
Asia PacificRegion.
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发表于 28-9-2008 10:38 PM
ONQUAS Training was presenting by Mr. Joshua Kong
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