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HMD Global launches first Nokia smartphone



HELSINKI: HMD Global, the Finnish company that owns the rights to use Nokia's brand on mobile phones, announced on Sunday its first smartphone, targeted for Chinese users with a price of 1,699 yuan (US$246).

The launch marks the first new smartphone carrying the iconic handset name since 2014 when Nokia Oyj chose to sell its entire handset unit to Microsoft .

The new device, Nokia 6, runs on Google's Android platform and is manufactured by Foxconn. It will be sold exclusively in China through online retailer JD.com, HMD said.

"The decision by HMD to launch its first Android smartphone into China is a reflection of the desire to meet the real world needs of consumers in different markets around the world ... it is a strategically important market," HMD said in a statement.

Nokia was once the world's dominant cellphone maker but missed the shift to smartphones, and then chose Microsoft's Windows operating system for its "Lumia" range.

After the 2014 deal, Microsoft continued selling cheaper basic phones under Nokia's name and Lumia smartphones under its own name, but last year, it largely abandoned both businesses.

HMD in December took over the Nokia feature phones business and struck a licensing deal that gave it sole use of the Nokia brand on all phones and tablets for the next decade.

It will pay Nokia royalties for the brand and patents, but Nokia has no direct investment in HMD. Nokia Oyj is currently focused on telecom network equipment business and technology patents.

HMD CEO Arto Nummela, who was once responsible for Nokia's sales and product development, told Reuters last month that HMD aims to be one of the key competitive players in the smartphone business where it faces tough competition from Apple , Samsung and dozens of other players.

HMD launched some new Nokia basic phones last month. It said on Sunday it was looking to launch more new products in the first half of the year.

HMD Global推出第一款诺基亚智能手机

赫尔辛基：芬兰公司HMD Global拥有在手机上使用诺基亚品牌的权利，周日宣布推出首款智能手机，价格为1699元人民币（约合246美元）。

这一推出标志着自2014年以来诺基亚Oyj选择将其整个手机单元出售给微软的第一个新的智能手机带有标志性的手机名称。

新设备Nokia 6在Google的Android平台上运行，由富士康制造。它将通过在线零售商JD.com在中国独家销售，HMD说。

HMD在一份声明中说，“HMD决定在中国推出第一款Android智能手机，这反映了满足全球不同市场消费者现实世界需求的愿望...这是一个战略重要的市场。

诺基亚曾经是世界上最主要的手机制造商，但错过了转向智能手机，然后选择微软的Windows操作系统为其“Lumia”系列。

在2014年的交易之后，微软继续以诺基亚的名义销售廉价的基本手机和以自己的名义销售Lumia智能手机，但去年，它大大放弃了两家公司。

HMD于12月接管了诺基亚功能手机业务，并在未来十年内在所有手机和平板电脑上独家使用诺基亚品牌的许可协议。

它将支付诺基亚的品牌和专利使用费，但诺基亚没有直接投资于HMD。诺基亚Oyj目前专注于电信网络设备业务和技术专利。

HMD的首席执行官Arto Nummela曾经负责诺基亚的销售和产品开发，上个月告诉路透社，HMD的目标是成为智能手机业务的关键竞争对手之一，它面临来自苹果，三星和几十个其他玩家的激烈竞争。

HMD上个月推出了一些新的诺基亚基本手机。它周日表示，它打算在今年上半年推出更多的新产品。

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